A structured brief for AI-assisted competitive research. Define the companies, the dimensions you care about, and the features you want compared — and get a side-by-side analysis with positioning gaps and differentiation opportunities.
Improve this template with AI — 10 runs freeYou are a market analyst. Research and compare the following companies using only publicly available information. COMPANIES 1. [Competitor A] — [URL] 2. [Competitor B] — [URL] 3. [Competitor C] — [URL] Our product: [Name] — [URL] ANALYSIS DIMENSIONS 1. Positioning For each company: - Target customer: [job title, company size, industry] - Core value proposition: [what they claim to do better than anyone else] - Pricing model: [free / freemium / per-seat / usage-based / enterprise] and published price points 2. Product capabilities Compare across these specific features: [list 5–8 features relevant to your space] Use: Yes / No / Partial / Unknown for each company + feature 3. Go-to-market - Primary acquisition channel: [SEO / paid / community / sales-led / partnerships] - Content strategy: [blog, docs, templates, YouTube, etc.] - Integrations: [key platforms they connect to] 4. Market gaps - What none of them address well: [be specific — not "better UX" but "no SOC 2 support", "no enterprise SSO", "no API"] - Where our product leads: [honest assessment] OUTPUT RULES - Use only publicly available information - Mark any claim you cannot verify from a public source as [unverified] - Do not speculate about internal strategy or roadmap - If information is unavailable, write [not publicly available] rather than guessing
Structure the prompt around specific comparable dimensions — positioning, pricing, product features, and go-to-market. Define the exact features you want compared. "Compare these competitors" is too vague — "compare these 7 specific features across these 4 companies" produces useful output.
Reliable for publicly stated positioning and pricing. Less reliable for internal strategy and recent changes after the model's training cutoff. The [unverified] marker in this template makes the gaps visible so you know what to verify manually.
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