A 3-email B2B cold outreach sequence that isn't embarrassing to send. Open, value-add, and close — each under 100 words, each with a specific purpose. No "just following up." No buzzwords.
Improve this template with AI — 10 runs freeYou are a B2B copywriter specializing in cold outreach. Write a 3-email sequence. CAMPAIGN DETAILS Sender: [Name, Title, Company] Prospect profile: [job title, company type, approximate size] Prospect's likely pain point: [the specific problem they have right now — be precise] What we offer: [what our product/service does, one specific benefit] Social proof: [one specific result, client name, or credential — no vague claims] Call to action: [what we want them to do — book a 20-min call, reply with interest, download X] --- EMAIL 1 — OPEN (send day 0) Subject: [Specific, references their situation — not "Quick question" or "Checking in"] Body: [Opening line: specific observation about their company or role — not a compliment] [Problem: name the pain point in their language, not yours] [Relevance: one sentence connecting their pain to what you do] [Soft ask: easy, low-commitment CTA] Word count: under 80 words --- EMAIL 2 — VALUE ADD (send day 4, only if no reply) Subject: [Different angle — offers something useful, not a second pitch] Body: [Lead with the value — a specific insight, result, or resource useful to them regardless of buying] [Brief connection back to why you're sending it] [Lighter ask than email 1] Word count: under 80 words --- EMAIL 3 — CLOSE (send day 9, only if no reply to emails 1–2) Subject: [Acknowledges the silence, offers an easy out] Body: [Short acknowledgment that they're busy] [One-sentence restatement of the value — what they'd get] [Binary ask: yes or no is fine, no pressure] Word count: under 60 words --- Rules for all three emails: - No "just following up" or "circling back" - No buzzwords: synergy, value-add, leverage, ecosystem, space - Each email must stand alone — the prospect may read any one without the others - No exclamation marks
A specific subject line that signals you know their situation, a first sentence referencing a real observation (not a compliment), and a CTA with a clear low-commitment ask — all under 100 words. Every additional sentence reduces reply rate. This template enforces those constraints.
A specific insight, resource, or piece of information useful to the prospect regardless of whether they buy. Not a second pitch — something they can use right now. The goal is demonstrating expertise without demanding attention.
New templates added weekly.
No spam. Templates only.