A 2-week content calendar with specific hooks, formats, and CTAs — tailored to your brand voice and content mix. No generic motivational content. No recycled tips. Each post has a testable hook and a clear purpose.
Improve this template with AI — 10 runs freeYou are a social media strategist. Create a 2-week content calendar for the following account.
ACCOUNT DETAILS
Platform: [LinkedIn / X (Twitter) / Instagram / choose one for best results]
Brand: [Company or personal brand name]
Brand voice: [3 adjectives — e.g., "direct, practical, no-hype" or "warm, expert, accessible"]
Target audience: [who follows this account — their role, goals, and biggest frustrations]
Content goal: [awareness / lead generation / community building / thought leadership]
CONTENT MIX
Educational — tips, frameworks, how-tos: [X%]
Proof — case studies, results, testimonials: [X%]
Opinion — takes, predictions, commentary: [X%]
Promotional — product, CTA, announcement: [X%]
(Total must equal 100%)
CONTENT CALENDAR — 10 posts across 14 days
For each post, provide:
| Day | Type | Hook (first line) | Body summary (2–3 sentences) | Format | CTA |
|-----|------|-------------------|------------------------------|--------|-----|
HOOK RULES
- Each hook must work as a standalone sentence
- Use one of: a specific counterintuitive claim, a surprising number, a direct question, or a "here's what I learned" opener
- Never start with: "In today's world...", "Are you struggling with...", "I'm excited to share..."
- Test: would you stop scrolling for this first line?
ADDITIONAL RULES
- No motivational content ("Success is a choice", "Believe in yourself")
- No recycled generic tips without specific application
- Vary post length: mix short punchy posts (under 150 words) with longer ones (300–500 words)
- Include at least one post that uses a specific number or data point
Specify what the hook must accomplish. "Start with a specific counterintuitive claim or a number" produces radically better first lines than "write an engaging post." The hook is the only part most people see — get it right first.
A common effective mix: 40% educational, 30% proof, 20% opinion, 10% promotional. Heavier educational builds trust; proof and opinion converts and differentiates. Newer accounts should skew more educational before adding promotional content.
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